Back in 2008, the term vehicle tracking solution or “GPS” was unknown or rarely heard of. Only bigger organizations in the logistics and haulage industry adopted the solution, enabling them to monitor their vehicles mainly for safety and security purposes.

Likewise, only bigger organizations were able to provide this solution to the market.

That was when we saw an opportunity to bridge the gap for small and medium enterprises.

So in 2010, Rightontrack was incepted. Understanding the barriers faced before, we knew that we had to design our devices and software – so that it is flexible and fluid enough to be able to meet users’ demand. And of course, economical enough for the SMEs.

The competitive advantage of RightOnTrack lies in its team members – all team members are highly experienced in servicing the vehicle tracking solution.

This eliminates time and cost to train new human resource, as the existing team members are very familiar with day to day operations, with experiences of at least two to five years in the similar field.

With this in hand, our competitive advantage lies in:

• Understanding end users operational flow
• Provide best customized solutions to users’ day to day problems
• High technical knowledge
• Understanding competitors

Relating back to our competitive advantage, our team members are mostly comprised of front liners and support service personnel. This gives us direct access to users that are in consistent liaison with our team. Our unique corners of market are logistics, haulage, freight forwarders, express bus companies that used to be our customers in previous companies.